The Marketing & Communications department is responsible for creating and implementing Pen Bay Healthcare's marketing programs, including external and internal communication, and advertising. Graphics, public relations, and website updates are also covered in the department.
Pen Bay Healthcare's in-house marketing team just won a 2013 Healthcare Marketing Award! Click here for details.
The Communications & Marketing Director, Webmaster & Media Specialist, and Communications & Design Specialist offices are located in the Bok Building on White St. in Rockland, ME.
The department staff designs and implements marketing and communications that are aligned with Pen Bay Healthcare's overall strategic plan.
The department’s staff works with all Pen Bay Healthcare employees - including those at the Hospital, the Knox Center, Kno-Wal-Lin Homecare & Hospice, physicians, staff, volunteers, patients, departments, as well as strategic partners. Staff also serve as liaisons to the community and work closely with area community organizations in preventive health efforts and offers expert healthcare speakers to organizations throughout the Midcoast community and beyond.
What We Do
The department's staff ensures a positive image for Pen Bay Healthcare through advertising, publicity, promotions, community events and internal communications. Staff use metrics from consumer market surveys, implements annual communications and marketing plans and monitors market share.
The Marketing & Communications department publishes all of Pen Bay Healthcare's electronic and printed materials, designs advertising and other promotional items and designs and manages the website and social media presence. We ensure a quality, consistent image is used in all electronic, printed and designed materials that is recognized throughout the health system and the community by following our brand charter and style sheet, using a color palette and monitoring logo use.
Megan Williams, Director - 207-594-6703 - email@example.com
Monica Chau, Webmaster - 207-594-6719 - firstname.lastname@example.org
Tory Reiff, Designer - 207-594-6715 - email@example.com
Pen Bay Healthcare Marketing & Communications, 22 White St. Rockland, ME 04841
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